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Research
your project |
| Readers
come from all backgrounds, all walks of life. The question
is, which readers are best for your publication and how
can you most effectively reach them? If
you produce a monthly or weekly publication for employees, the answer is easier, but you still must
engage the reader with information that he or she finds
personally valuable.
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PRIMARY
SOURCE PRESS has the experience and expertise to know
how to find the most workable solutions for you and your readers. If you
have an existing publication and you want to assess its
effectiveness, we will show you how with a minimum of
steps.
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Demographic info gathering and
interpretation of data
Benchmarking
and communications-department audits: Where are you
internal opportunities?
Reader-response surveys,
their administration and their practical use
Staff
training to maintain continual
quality improvement 
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